Brief
The goal was to create a logo for the client that expressed how the MPM changed the trajectory of men in their service and beyond. To show how Montfort Point Marines' experiences shaped who they are and their influence on society. Individually they would like to be nameless, but collectively they want their accomplishments to be remembered and live on.
BACKground
In 1941 President Theodore Roosevelt signed executive order 8802, effectively banning the discriminatory employment practices in federal agencies, unions, and companies involved in war-related work. This created the first recruitment of African-Americans within the Marine Corps, called Montford Point Marines. Until then, Black service members were restricted to cooking, cleaning, and background transport jobs. They fought in WWII, the Korean, and Vietnam Wars. Today, many of the surviving members of the Montford Point Marines are 90 years old, and few remember their accomplishments
logo
The logo was inspired by the Montford Point Marine memorial statue in Jacksonville, North Carolina. The marine climbing the hill serves as a metaphor for the obstacles overcome by the Montford Point Marines, who achieved greatness through their service and dedication. The square box represents the border of the nation that the marines faught and protected. The accomplishments of the Montford Marines were indeed historical, and the logo intends to reflect that history. The "Messenger" font was chosen for the bold and sturdy letterforms, representing the strength of the marines who paved the way for future generations and reflecting the 1940s time period. The logo intends to remember heroism, pride, joy, and challenges the Montford Point Marines face.
